Google Ads Account Audit
Reviewing existing campaign structure, targeting, keywords, ads, tracking and indicators of wasted spend.
Zerothcode helps businesses build, manage and optimise Google Ads campaigns by combining keyword strategy, campaign structure, ad messaging, conversion tracking and landing-page optimisation.
Search campaigns put you in front of people already searching for what you offer - but a strong campaign structure and an untracked or unfocused landing page can waste that opportunity just as easily as a bad campaign can.
Unlike broad awareness channels, Google Search campaigns can put your business in front of people actively searching for relevant services, products, solutions or local providers. But simply appearing in results doesn't guarantee an enquiry - campaign quality depends on how keyword, ad, offer, landing page and tracking work together.
Google Ads should generate useful business data, not just clicks. Campaign management should focus on the actions that actually matter to your business - enquiries, bookings, phone calls, form submissions or purchases - rather than treating traffic volume as the goal in itself.
Reviewing existing campaign structure, targeting, keywords, ads, tracking and indicators of wasted spend.
Defining objectives, locations, campaign types, budgets and conversion goals before anything is built.
Identifying relevant commercial search terms, alongside negative-keyword opportunities to cut wasted spend.
Building structured campaigns, ad groups, targeting and bidding configuration.
Writing ad messaging aligned with search intent and the landing page it points to.
Configuring meaningful conversion measurement using available Google tools and website analytics.
Improving alignment between paid traffic and the conversion-focused pages it lands on.
Reviewing search terms, bids, keywords, ads, devices, locations and conversion performance.
Clear campaign reporting built around metrics relevant to your business, not vanity numbers.
Search Ads are our core focus - they put your business in front of people actively searching for what you offer.
Placing your business in front of users searching for relevant keywords, built around search intent, match types, negatives, location targeting and conversion tracking.
Visual ads shown across the Google Display Network, typically used to support awareness alongside a search campaign.
Reaching people who have already visited your website, to bring them back at a more relevant moment.
Sending paid traffic to a generic homepage can reduce campaign efficiency - visitors arrive with a specific intent and find themselves navigating a site built for many different purposes. A dedicated landing page can offer clearer message match, a focused call to action, fewer distractions, relevant trust signals and better mobile usability. A more relevant landing experience can improve the chances that paid visitors complete the action you actually want.
This is one of Zerothcode's real advantages over an ads-only provider: we also build websites, landing pages and CRM systems, so paid search can connect to UI/UX Design, Website Design and CRM Development rather than stopping at the ad account.
Discuss Your Campaign →Clicks aren't conversions. Optimising a campaign properly requires meaningful conversion data - form submissions, phone calls, booked appointments, quote requests, purchases or other verified business actions - distinguishing traffic, engagement, leads and sales wherever your tracking infrastructure allows. Depending on your setup, this can involve Google Ads conversion tracking, Google Analytics and Google Tag Manager.
Products, services, margins, locations, customers and existing lead flow.
The meaningful actions we're actually optimising for.
Relevant searches, commercial intent, competitors and keyword groups.
Segmentation, ad groups, targeting, negatives and ad messaging.
Ensuring measurable actions can be attributed properly where possible.
Confirming budgets, targeting, keywords, ads, landing pages and tracking.
Search terms, negatives, devices, geography, bids and conversion quality.
Sharing performance insights and adjusting strategy accordingly.
Not everything changes constantly - optimisation decisions are based on data, not routine.
The right KPI depends on your objective - clicks and impressions are useful diagnostics, but final business outcomes matter more.
Campaigns built around what relevant customers are searching for.
Measuring meaningful actions, not just traffic.
PPC strategy connected to dedicated, purpose-built pages.
Support across website, analytics and conversion infrastructure.
Clear communication of decisions and results.
Using campaign data to refine performance over time.
Search advertising tends to suit businesses with a clear service or product someone might actively search for.
We'll review your objectives, current campaign setup and tracking approach to identify where improvements may be possible.
Request a Google Ads ReviewGoogle Ads management covers campaign strategy, keyword research, campaign setup, ad development, conversion tracking, landing-page alignment, ongoing optimisation and reporting - the full cycle of running a paid search account properly rather than just switching campaigns on.
There's no universal budget - it depends on your industry, location, competition, search demand, conversion rate and the value of a customer to your business. We'll talk through realistic numbers for your market once we understand your goals.
Ads can begin serving shortly after approval and launch, but performance shouldn't be judged from a small sample of data. Meaningful optimisation usually improves as reliable conversion data accumulates - we don't give a fixed guaranteed timeframe because it depends on your market and budget.
No responsible agency can guarantee a fixed volume of leads or sales. Results depend on budget, competition, your offer, your landing page, tracking accuracy and your sales process, alongside campaign management itself.
Google Ads provides paid visibility and campaign traffic once campaigns are active and funded. SEO builds longer-term organic visibility that continues without ongoing ad spend. Many businesses use both, for different reasons and timelines.
Yes - see UI/UX Design and Website Design. A dedicated, conversion-focused landing page usually performs better for paid traffic than sending clicks to a generic homepage.
Depending on your goals, this can include conversions, conversion rate, cost per conversion, cost per click, click-through rate, search impression share, and revenue or ROAS where accurate purchase tracking exists.
Yes - we start with an audit of the existing account structure, keywords, targeting, tracking, ads and landing pages, and historical performance, before recommending changes.
Search queries carry different intent - informational, commercial, transactional or local. Matching keywords, ads and landing pages to that intent is one of the biggest factors in campaign performance, alongside relevance between the three, which Google also reflects in Quality Score.
A landing page that doesn't match what the ad promised creates friction at the exact moment someone was ready to act. Page speed, mobile usability, a clear call to action and accurate tracking all affect whether a click turns into a genuine enquiry.
Without reliable conversion tracking, optimisation decisions are guesswork. Setting up accurate tracking for the actions that matter - calls, form fills, purchases - is a foundational step before meaningful optimisation can happen.
Google Ads delivers paid visibility as soon as a campaign is live and funded. SEO builds organic visibility that compounds over a longer timeline and doesn't stop the moment you pause spending. They're complementary channels, not substitutes for each other.
There's no universal minimum budget - it depends on industry cost-per-click, location, competition, your conversion rate and the value of a customer to your business. We talk through realistic figures for your specific market rather than quoting a generic number.
Many PPC providers only manage the ad account. Because Zerothcode also builds websites, landing pages and CRM systems, campaigns can connect to the wider customer journey - from the search result through to the landing page, the enquiry, and how that lead is tracked afterwards.
Tell Zerothcode about your business, target customers and campaign goals, and we'll help you assess the right paid-search approach.
Free consultation · No commitment · Response within 1 business day